Loyalty Management Engine

HP Pay · DriveTrackPlus · Campaigns · AI recommendations

RK
Active Members
62.4M
▲ 1.80%
XR 48M · XP 14.4M
Points Issued · 24h
184.2M
▲ 3.40%
Redemption Rate
38.6%
▲ 1.10%
Avg Ticket · Loyal
₹1,142
+34% vs guest
Live Campaigns
27
6 nationwide
Programs
Retail · MS / HSD / Power95
HP Pay
Members
48.2M
Points o/s
12.4B
Earn
1 pt / ₹1
Redeem
1,200 pts → ₹100
Fleet · RFID · Corporate
DriveTrackPlus
Members
14.4M
Points o/s
5.81B
Earn
1.5 pt / ₹1
Redeem
Closed-loop wallet
Daily enrollment · last 14d
Active Campaigns
Monsoon Mileage
2x points on HSD · 14 states · 4M reach
9d left
Corporate Fleet Q3
Cashback ₹0.40/L · DriveTrackPlus · pan-India
21d left
Diwali XTRA
Spin & win · UPI users · 18M targeted
draft
Premium Power95 Push
Bonus 500 pts · Metro outlets only
3d left
Customer 360 · ARJUN MEHTA · XR-8841-2204
Tier
Platinum
Points
48,210
LTV
₹3.84L
Visits 30d
11
Recent receipts
12 MayRO-MH-3421HSD 38.4 L₹3,449UPI
09 MayRO-MH-1102MS 14.2 L₹1,461Card
02 MayRO-GJ-0440Power95 22.0 L₹2,430UPI
28 AprRO-MH-3421HSD 41.0 L₹3,678RFID
AI Recommendation Engine
infoUpsell Power95 to MS regulars
Predicted 14.2% conversion on 1.8M targeted UPI users · expected ΔGMV ₹6.2Cr/mo
successReactivate dormant DriveTrackPlus fleets
2,184 cards inactive 60d+ in Maharashtra · personalized cashback nudge
warnThrottle Monsoon Mileage in TN
Stockout risk on HSD in 18 outlets · pause 2x points in Coimbatore cluster
dangerAnti-abuse: 412 accounts
Pattern: multi-account UPI redeeming via same device fingerprint